Fred Boissonnas (18 June 1858 – 17 October 1946), a Swiss photographer from Geneva, made several trips to Greece between 1903 and 1933, documenting all aspects of the country using notes, drawings and especially photographs. He published 14 photo albums dedicated to Greece, many of which belong to the thematic series entitled L’image de la Grèce (The Image of Greece). He travelled around the country, visiting archeological sites as well as remote villages—the first foreign photographer to do so. His aim was to contribute to the identity of Greece in Europe.
Boissonnas persuaded the Greek authorities that his photographs would enhance the country’s political, commercial and touristic image abroad.
Looking at these pictures, one can be forgiven for asking, how?
Certainly, they are wonderful and picturesque daguerreotypes, but they portray a poor though beautiful country, where the traveler could hardly expect to find many comforts.
Cities with roads still unpaved.
Barefoot village children.
Unrestored antiquities.
Mostly small and unprepossessing houses.
Because the photos are in black and white, they cannot show the pure blue skies, the sunny landscapes.
The people in the photographs are unsmiling, being unused to posing, so the natural friendliness and hospitality of the Greeks is difficult to discern.
Also at the time people did not lounge on beaches in bikinis, getting a tan, so these are as far from contemporary travel photography as one can imagine.
However, they are a document of those years, and as such fascinating. The clothes, the landscapes with few signs of human intervention, the simplicity of life.
At the time the photos did serve the purpose of promoting Greece to foreigners, and Boissonnas was financially aided and personally supported by prime minister Eleftherios Venizelos, to whom his publications were dedicated. These were sent to all Greek embassies and the prominent political personalities of the era.